When I was young I played with Barbie’s and occasionally with my older brothers KNEX or Lego. But if I think back at the toys most played with for my sisters and me than it must be Barbie’s, dolls or other woman (and almost always pink) toys.
Of course this was not a problem for me since I wasn’t just to something different but times change and in an age like this we cannot keep thinking like this. Luckily for young girls all over the world, Goldiebox thought different. Goldiebox is a toy company that wants to show the world that girls deserve more choices than dolls and princesses. They believe that femininity is strong and girls will build the future, literally.
The founder, Debbie Sterling, decided last year that girls need more choices than the standard Barbie, dolls and more pink toys that the average toy stores offers. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid (girl) inventor who loves to build.
In the movie I found on the internet Sabrina, Raven, Reese, and Brett built an incredible machine in their own home. Something the founder never dared to dream of. With this machine, that they captured for the world to see they want to show the world the potential every girl has. They hope to inspire everybody with the movie and toys.
Why I think it is cool?
When I was young and my brother wasn’t home, I loved to play with his toys. You could build incredibly things with his Lego. At this moment Lego already realized that girls also need to be able to play with their toys, so they created a totally girly version. In pink of course. Goldiebox takes a different perspective. Their toys is totally for girls, complete in pink but with an bad ass vibe.
This product is already a different great example of the trend masculinity and femininity. With this toys girls get to be the little builders they like to be and still do this in a girly way. With this the line between boys and girls toys get smaller. Except of the color the toys are not so different anymore.